I help influencers like Khaby Lame tour China. I want them to build enduring fandoms and sometimes feel like a nanny.

"During the pandemic, I found one influencer getting very trendy in China: Pamela Reif. She is a fitness influencer, and Chinese women love her. People would try to complete her routines and share their results online, which created a viral loop and significantly boosted her visibility."

"I came up with an idea for Pamela: 'Why don't you just come to China, and then you can dance, you can exercise with your Chinese audiences? We can have a big event. We can invite thousands to come have access to you.'"

"Over the past decade, I've helped international creators and brands enter the China market. My work is mainly about helping them to do the localization, platform strategy, audience growth, and brand partnerships in China."

Julie Zhu, a strategist for global creators in China, has successfully helped influencers like Pamela Reif and Khaby Lame connect with Chinese audiences. During the pandemic, Reif gained popularity among Chinese women for her fitness routines. Zhu organized a tour for Reif in China, including major cities and cultural experiences. She focused on creating high-quality content, securing brand partnerships, and navigating cultural nuances. Zhu's expertise has enabled numerous international creators to thrive in the Chinese market over the past decade.

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