Instagram Confirms Its Testing A Repost Feature - Lindsey Gamble
Briefly

Instagram has confirmed that it is testing a repost feature, which allows users to repost public Reels and feed posts to their own profiles. Users can also save posts in a dedicated Reposts tab on their profiles. The significance of this feature emerges from the recent discontinuation of Notes on Feed Posts and Reels, providing a new avenue for brands to amplify sponsored content from creators and for fans to support their favorite creators while maintaining proper attribution to the original content.
Instagram is rolling out a new repost feature that enables users to share public Reels and feed posts while still crediting the original creators.
The introduction of the repost feature comes after the shutdown of Notes on Feed Posts and Reels, providing a fresh way for brands and fans to engage.
This feature could strengthen brand partnerships by allowing sponsors to amplify content from creators, enhancing visibility in a compliant manner.
Users will have the option to share public Reels or posts to their profile or a dedicated Reposts tab, streamlining content discovery.
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