#brand-engagement

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#sports-marketing
Media industry
fromForbes
3 months ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
Marketing tech
fromAdweek
4 months ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.
Media industry
fromForbes
3 months ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
Marketing tech
fromAdweek
4 months ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.
E-Commerce
fromThe Drum
1 week ago

Treat creators as a strategic asset, not a one-off social play

Creators can significantly enhance marketing effectiveness through strategic, data-informed approaches.
#instagram
Marketing
fromBusiness Matters
1 week ago

A 2025 Guide to Running Giveaways without Devaluing your Brand

Careless giveaways can diminish brand value, while targeted, creative promotions can effectively engage and grow audiences.
Marketing tech
fromForbes
1 week ago

18 Powerful Applications Of AI Agents In Marketing

AI agents are transforming brand engagement, requiring marketers to evolve into AI facilitators for campaign efficiency.
fromBusiness Matters
2 weeks ago

How Data-Driven Insights are Enhancing Brand Engagement at Vibe Marketing

Brand engagement now focuses on timing, relevance, and actionability, not just storytelling.
Vibe Marketing transforms raw data into real-time signals for campaign optimization.
Vibelet provides real-time insights to improve brand responsiveness during campaigns.
Marketing
fromBusiness Insider
2 weeks ago

Tesla, Netflix, and StubHub are seizing on the viral 'ColdplayGate' moment

Brands leverage viral moments like ColdplayGate for marketing and social media engagement.
fromFast Company
3 weeks ago

This is how B2B companies can leverage brand trips to build connections

Brand trips are increasingly being utilized by B2B firms to engage creators and influence buying decisions.
fromBuzzFeed
4 weeks ago

27 Cratejoy Subscription Boxes That'll Keep Your Kids Entertained All Summer

Unboxing products has evolved into a significant event, drawing audiences to the experience itself.
#tiktok
fromTechCrunch
1 month ago
Social media marketing

TikTok is testing its own version of Instagram's 'broadcast channels' | TechCrunch

fromHubspot
3 months ago
Social media marketing

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Marketing tech
fromSocial Media Today
5 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
fromTechCrunch
1 month ago
Social media marketing

TikTok is testing its own version of Instagram's 'broadcast channels' | TechCrunch

Marketing tech
fromLindsey Gamble
2 months ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Marketing tech
fromSocial Media Today
2 months ago

TikTok Expands Ad Placement Options for 'Pulse' Campaigns

TikTok's Pulse Premiere enhances ad placements alongside trusted content from premium publishers during significant events and cultural moments.
fromHubspot
3 months ago
Social media marketing

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Marketing tech
fromSocial Media Today
5 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
Marketing
fromClickUp
5 months ago

Best Brands on TikTok: Marketing Trends and Success Stories

TikTok has transformed into a powerful platform for brand marketing and audience engagement.
Brands are leveraging TikTok's unique features to foster genuine connections and resonate with younger audiences.
fromThe Drum
1 month ago

Direct mail's 'glorious comeback' dissected in detail on the Croisette

At a round table held by the UK Advertising Export Group and Marketreach in Cannes, panellists discussed and analyzed why direct mail may have been overlooked in the media mix historically, but why it's increasingly becoming the go-to channel by brands.
Marketing
#content-marketing
fromstupiddope.com
1 month ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromDigiday
2 months ago
Marketing tech

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

Marketing tech
fromModern Retail
4 months ago

M.M.LaFleur bets on Substack as its next big marketing play amid branded newsletter boom

M.M.LaFleur has transitioned its content-first marketing to Substack, aiming to enhance brand engagement and reach new audiences.
fromstupiddope.com
1 month ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromDigiday
2 months ago
Marketing tech

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

Marketing tech
fromModern Retail
4 months ago

M.M.LaFleur bets on Substack as its next big marketing play amid branded newsletter boom

M.M.LaFleur has transitioned its content-first marketing to Substack, aiming to enhance brand engagement and reach new audiences.
fromstupiddope.com
1 month ago

You Hired a Fashion Content CreatorNow What? How to Turn Great Content Into Real Results | stupidDOPE | Est. 2008

This is where the disconnect between content creation and content distribution becomes painfully clear.
Fashion & style
#experiential-marketing
Marketing tech
fromThe Drum
4 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
Marketing tech
fromThe Drum
4 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
fromDigiday
1 month ago

Brands get in on NBA Finals buzz as fan excitement ramps up

Brands are leveraging the NBA Finals to engage consumers through innovative campaigns and promotions.
Athletes and sporting events are crucial for brands aiming to connect with audiences during key moments.
#social-media
Social media marketing
fromForbes
1 month ago

How Agencies Are Leveraging 15 Social Media Updates Right Now

Staying updated on social media platform changes is crucial for marketers to maintain relevance and competitiveness.
Social media marketing
fromAdweek
2 months ago

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
Social media marketing
fromEMARKETER
4 months ago

Sponsored comments: How Instagram's new feature could help brands and creators

Meta's new Testimonials feature allows brands to pay creators for authentic sponsored content, enhancing consumer trust.
Social media marketing
fromSoapcentral
4 months ago

"Don't lose chances": Shark Tank mentor Daymond John shares the list of common social media mistakes businesses make

Businesses must avoid common social media mistakes to improve their online presence and engage effectively with customers.
Social media marketing
fromPhys
4 months ago

Study finds X banter with competitors is good for product launch

Playful social media banter can significantly enhance in-store visits for businesses, particularly during product launches.
Social media marketing
fromForbes
1 month ago

How Agencies Are Leveraging 15 Social Media Updates Right Now

Staying updated on social media platform changes is crucial for marketers to maintain relevance and competitiveness.
Social media marketing
fromAdweek
2 months ago

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
Social media marketing
fromEMARKETER
4 months ago

Sponsored comments: How Instagram's new feature could help brands and creators

Meta's new Testimonials feature allows brands to pay creators for authentic sponsored content, enhancing consumer trust.
Social media marketing
fromSoapcentral
4 months ago

"Don't lose chances": Shark Tank mentor Daymond John shares the list of common social media mistakes businesses make

Businesses must avoid common social media mistakes to improve their online presence and engage effectively with customers.
Social media marketing
fromPhys
4 months ago

Study finds X banter with competitors is good for product launch

Playful social media banter can significantly enhance in-store visits for businesses, particularly during product launches.
fromExchangewire
1 month ago

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.
Marketing tech
fromSearch Engine Roundtable
1 month ago

Google Publishes About Video Ads Help Document

Google has launched new video ad formats for web, image, and shopping search to engage customers and enhance brand discovery.
Marketing tech
fromThe Drum
2 months ago

Eye eye: how smart brands are rewriting the rules of retail visibility

Creative innovation in marketing can derive from behavioral insights rather than just digital solutions.
#gen-z
#fashion
fromModern Retail
2 months ago
Social media marketing

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack

Apparel brands are increasingly using Substack for direct engagement and marketing, showcasing their identity through unique content.
Social media marketing
fromWWD
5 months ago

Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma Report

Brands must prioritize authentic influencers for real connections with consumers amid changing engagement patterns.
fromModern Retail
2 months ago
Social media marketing

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack

Social media marketing
fromWWD
5 months ago

Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma Report

Brands must prioritize authentic influencers for real connections with consumers amid changing engagement patterns.
#duolingo
Social media marketing
fromMashable India
5 months ago

Duolingo Owl Resurrects After 'Faking Death' ; The Internet Reacts With Undertaker Memes

Duolingo's marketing stunt of faking its mascot's death became a viral success, showcasing creativity and engaging users worldwide.
Social media marketing
fromMashable India
5 months ago

Duolingo Owl Resurrects After 'Faking Death' ; The Internet Reacts With Undertaker Memes

Duolingo's marketing stunt of faking its mascot's death became a viral success, showcasing creativity and engaging users worldwide.
fromFast Company
2 months ago

Gaming is the key to reaching Gen Alpha consumers

Brands need to meet Gen Alpha where they are: in gaming, as this generation engages with digital spaces for socializing and self-expression.
Video games
fromHackernoon
3 years ago

Reach 400K+ Tech Readers with HackerNoon Newsletter Ads | HackerNoon

HackerNoon Newsletter effectively connects brands with over 400,000 tech enthusiasts at a manageable cost.
#advertising
#digital-marketing
fromEntrepreneur
2 months ago
Social media marketing

What Small Business Owners Should Know About Influencer Marketing | Entrepreneur

Brands must prioritize authenticity and long-term engagement over short-lived viral campaigns.
Elevating the definition of influence includes both online and offline strategies for consumer engagement.
Online marketing
fromBusiness Matters
5 months ago

Why Businesses Must Embrace Comprehensive Digital Marketing Strategies

Holistic digital marketing integrates diverse channels and strategies for brand effectiveness.
SEO is vital for visibility and client attraction, especially in competitive fields like law.
Online marketing
fromBusiness Matters
5 months ago

Why Businesses Must Embrace Comprehensive Digital Marketing Strategies

Holistic digital marketing integrates diverse channels and strategies for brand effectiveness.
SEO is vital for visibility and client attraction, especially in competitive fields like law.
fromEssentiallySports
2 months ago

The Right Way to Earn Profits: Veteran Strategist John Andrews on Digital Marketing and Content Strategy

In this ever-evolving, fervent NASCAR ecosystem, solely relying on transactional sponsorships wouldn't get you anywhere.
Marketing tech
Media industry
fromThe Drum
3 months ago

Why South China Morning Post still bets on print in a digital-first world

SCMP embraces print media alongside digital innovations, recognizing its unique role in building trust and deeper engagement with audiences.
#instagram-marketing
fromForbes
3 months ago

How To Elevate PR Campaigns: 20 Creative Storytelling Ideas

Public relations professionals need to craft narratives for brand stories to effectively resonate with consumers.
fromAdweek
3 months ago

Why Coachella's OOH Campaigns Have Such Lasting Appeal

The most effective Coachella activations are crafted with intention, tapping into cultural relevance and channeling fandom energy, sparking intrigue that brands dream about.
Media industry
Social media marketing
fromPhys
3 months ago

How mobile devices shape the way Gen Z interacts with brands, spends money

Mobile marketing significantly influences Gen Z purchasing decisions in Poland, with mobile devices integral to their identity and brand interactions.
#snapchat
Marketing tech
fromBored Panda
3 months ago

46 Times Marketing Specialists Stepped Up Their Game And Surprised People With These Cool Outdoor Adverts

Quality outdoor advertisements can enhance viewer experience and engagement.
Creative ads can transform mundane moments into memorable interactions.
fromThe Drum
3 months ago

The White Lotus effect: how brands got a boost from the hit show

The White Lotus finale is drawing high viewership, significantly boosting brand engagement and merchandise opportunities for participating companies.
#april-fools-day
fromDigiday
4 months ago

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

The campaign's global impact cemented LEGO's relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity.
Marketing tech
fromInc
4 months ago

This Fiber Brand's Winning Marketing Tactic? Spiking Celebrities' Drinks

BelliWelli's TikTok marketing strategy leverages shocking content to drive engagement and views, resulting in significant brand growth.
Marketing tech
fromExchangewire
4 months ago

Citroen Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New e-C3

Invibes and Citroën's campaign reached over 3 million users, maximizing brand recall and engagement for the new ë-C3 electric vehicle.
#youtube
Marketing tech
fromDigiday
4 months ago

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

YouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.
Marketing tech
fromDigiday
4 months ago

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

YouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.
Marketing tech
fromAdweek
4 months ago

What's Next in the Evolution of Generative AI-Powered Marketing

Generative AI is essential for modern marketing, driving personalization and efficiency amidst emerging challenges.
Social media marketing
fromRetail Brew
4 months ago

A new Stanley Tucci series is here and Allbirds has something to do with it

Allbirds uses a unique YouTube series featuring Stanley Tucci to rejuvenate its brand and promote sustainability efforts.
Social media marketing
fromDigiday
4 months ago

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

Experiential marketing has shifted from mere relevance to fostering deeper consumer interactions and brand love, especially post-pandemic.
fromwww.bbc.com
4 months ago
Social media marketing

The rise of the 'micro-influencer'

Micro and nano-influencers are redefining brand-consumer connections with authentic engagement.
#social-media-marketing
Online marketing
fromDigiday
5 months ago

Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrails

Duolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
Online marketing
fromDigiday
5 months ago

Marketing Briefing: 'High risk, high reward' - Understanding the state of social media guardrails

Duolingo's marketing strategy successfully transformed Duo the Owl into a beloved brand mascot that engages real fans through creative social media content.
UX design
fromstupidDOPE
5 months ago

Mazda Introduces MAZDA TRANS AOYAMA: A New Cultural Space in Tokyo | stupidDOPE

Mazda's MAZDA TRANS AOYAMA offers immersive experiences, blending art and innovation while redefining brand engagement beyond traditional automotive spaces.
Social media marketing
fromPR Daily
5 months ago

How brands can tap into Pinterest's resurgence - PR Daily

Pinterest is an essential platform for brands to increase engagement and sales.
Understanding the unique community of Pinterest is key for PR professionals.
Clarity of intent is crucial for successful campaigns on Pinterest.
fromjeffbullas.com
5 months ago

Proven Strategies to Get More Insta Likes, Followers

Growing your Instagram profile is essential for brand trust, engagement, and business growth, and it's easier with the right strategies.
Marketing
fromAdweek
5 months ago

Brands Are Learning How To Make Immersive Experiences Pay Off

Marketers should focus on tangible use cases for immersive technology to engage consumers and drive ROI.
Marketing
from3blmedia
5 months ago

Reel Impact Films Offers Free Video Strategy Diagnostic

Reel Impact Films offers a complimentary diagnostic for brands to enhance engagement through impactful video content.
fromNBC Bay Area
5 months ago

NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat

"I can reach a lot of people myself," said Austin, who has about 2 million followers across all platforms. "So sending a creator like me to an experience, I am engaging my followers to get that awareness."
Marketing
fromThe Drum
5 months ago

Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategy

The whole colleague-centric social engagement is especially powerful in communicating brand authenticity and differentiating from competitors who focus solely on online.
Marketing
Marketing
fromAdweek
6 months ago

How TikTok Changed Advertising Forever

Brands are shifting to experimental and absurd marketing approaches due to TikTok's influence.
TikTok has permanently transformed advertising strategies and audience expectations.
Marketing
fromAdweek
6 months ago

Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI

Immersive experiences empower brands to own customer data and relationships, reshaping online engagement through technologies like XR and AI.
fromwww.thedrum.com
6 months ago

Saying no', honing hybrid, and fixing pitches: Ad execs' 2025 New Year resolutions

Marketers in 2025 are focused on boldness and adaptability amidst industry challenges, aiming to inspire engagement and growth despite budget constraints.
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