#gen-alpha
#gen-alpha

Marketing

CMO Circle: The AI-Powered Marketing Playbook for 2025

Marketers must prioritize outcomes like revenue and profit over traditional engagement metrics by 2025.

Marketing tech

fromRetail Dive

2 weeks ago

How retailers are connecting with younger shoppers

Gen Alpha, influenced by Gen Z, is shaping future retail with significant purchasing impact despite their young age.

Marketing tech

fromDigiday

3 days ago

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

Marketers must adapt to new consumer habits shaped by millennial parents and Gen Alpha children influencing each other's purchasing decisions.

fromCMSWire.com

Marketing

CMO Circle: The AI-Powered Marketing Playbook for 2025

Marketers must prioritize outcomes like revenue and profit over traditional engagement metrics by 2025.

more#consumer-behavior

fromTODAY.com

3 weeks ago

SF food

What is a 'fanum tax'? The meaning behind the slang term

'Fanum tax' is a humorous concept originating from streamer Fanum, referring to the expectation of sharing food among friends.

Video games

3 weeks ago

Minecraft topples Mario with historic box office weekend

A Minecraft Movie has achieved the most successful opening weekend in 2025, surpassing previous records from major franchises.

#social-media

London startup

Marketers v the manosphere. Brands should help fight Gen Alpha misogyny crisis

Misogyny among boys highlights the urgent need for the ad industry to positively influence young men's identities through representation.

6 months ago

Miscellaneous

Algorithms, authenticity, and 'aura': 4 experts on how to win over Gen Alpha

Gen Alpha's preferences are heavily influenced by social media algorithms affecting family spending.

London startup

Marketers v the manosphere. Brands should help fight Gen Alpha misogyny crisis

Misogyny among boys highlights the urgent need for the ad industry to positively influence young men's identities through representation.

6 months ago

Miscellaneous

Algorithms, authenticity, and 'aura': 4 experts on how to win over Gen Alpha

Gen Alpha's preferences are heavily influenced by social media algorithms affecting family spending.

Boston Red Sox

Red Sox Recipes A-Z: Sandoval's Skibidi Sliders

Skibidi Toilet is a wildly popular YouTube series that appeals to Gen Alpha with absurd humor and unique storytelling.

fromPolygon

Video games

Skibidi Toilet and Plungerman are coming to Fortnite

Skibidi Toilet is a popular meme and has evolved into a significant digital franchise impacting Gen Alpha's culture.

fromOver the Monster

Boston Red Sox

Red Sox Recipes A-Z: Sandoval's Skibidi Sliders

Skibidi Toilet is a wildly popular YouTube series that appeals to Gen Alpha with absurd humor and unique storytelling.

fromPolygon

Video games

Skibidi Toilet and Plungerman are coming to Fortnite

Skibidi Toilet is a popular meme and has evolved into a significant digital franchise impacting Gen Alpha's culture.

Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers

Younger shoppers prioritize personal engagement and tangibility, similar to traditional mall experiences, despite the rise of virtual retail.

Silicon Valley food

fromSocial Media Today

How instant-ramen marketer Samyang built Gen Alpha's favorite brand

Samyang Foods effectively engages Gen Alpha consumers through viral marketing and community-building efforts.

NYC startup

fromGeekWire

Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers

Younger shoppers prioritize personal engagement and tangibility, similar to traditional mall experiences, despite the rise of virtual retail.

Silicon Valley food

fromSocial Media Today

How instant-ramen marketer Samyang built Gen Alpha's favorite brand

Samyang Foods effectively engages Gen Alpha consumers through viral marketing and community-building efforts.

more#consumer-engagement

#financial-literacy

fromEntrepreneur

Parenting

Gen Alpha's Side Hustles and $11.3 Billion Spending Power | Entrepreneur

Gen Alpha is increasingly engaged in financial planning, with many starting side hustles and prioritizing savings at a young age.

11 months ago

Marketing

Don't look now but Gen Alpha already has billions in spending power-and they want Nike and Starbucks

Gen Alpha kids exhibit strong financial assertiveness and spending habits, driven by factors like easy digital transactions.

fromEntrepreneur

Parenting

Gen Alpha's Side Hustles and $11.3 Billion Spending Power | Entrepreneur

Gen Alpha is increasingly engaged in financial planning, with many starting side hustles and prioritizing savings at a young age.

11 months ago

Marketing

Don't look now but Gen Alpha already has billions in spending power-and they want Nike and Starbucks

Gen Alpha kids exhibit strong financial assertiveness and spending habits, driven by factors like easy digital transactions.

more#financial-literacy

Marketing

fromForbes

3 months ago

Gen Alpha Never Left The Metaverse, Marketers Did

Marketers are neglecting the growing digital metaverse where Gen Alpha actively engages, missing significant opportunities.

fromThe New Yorker

Business

The Year in Brain Rot

The term 'skibidi' is a fluid, multi-functional expression among Gen Alpha, with no fixed meaning, reflecting contemporary meme culture.

fromBusiness Insider

Miscellaneous

My Gen Alpha sister gave me her Christmas list. Here's what surprised me the most.

Teen Christmas lists reveal surprising brand preferences, blending nostalgia with latest trends.

fromTODAY.com

5 months ago

Miscellaneous

What is 'pose 28'? Explaining the viral internet move

Pose 28 is a popular Roblox pose that has influenced real-life trends among younger audiences, especially via platforms like TikTok.

fromIrish Independent

5 months ago

Health

'There is huge pressure on parents and it's ridiculous' - skin expert on Irish tweens' skincare regimes

Parents of young children are pressured into spending excessively on advanced skincare regimens unsuitable for their kids.

Parenting

fromNew York Post

7 months ago

Gen Alpha kids aren't making friends - new study reveals why

Kids today face significant challenges in making friends due to factors like social awkwardness, bullying, and lack of opportunities.

#gen-z

10 months ago

Marketing

Marketing to young people? It's as easy as A, B, (gen) Z...

To effectively market to Gen Z and Gen Alpha, brands should focus on being present on various digital platforms, providing immediate access and meaningful interactions.

fromeLearning Industry

7 months ago

Online learning

Harnessing Slang For Effective Digital Learning

Incorporating slang in educational materials can increase engagement and relatability for students.