In Q3 2024, it was revealed that over two-thirds of the recommended content on Instagram in the US comes from original posts. This development suggests that initiatives aimed at highlighting original creators are yielding results. Additionally, 60 percent of Instagram Reels recommended in the US during this period were original content. Meta has plans to continue these efforts, intending to enhance the visibility of newly posted original content to audiences, further solidifying support for creators.
In the recent Q3 earnings report, it was highlighted that over two-thirds of the recommended content on Instagram in the US consists of original posts. This indicates a positive impact from efforts to promote original creators.
Meta's focus on original content is evident as it reported that 60 percent of Instagram Reels in recommendations in the US were original in Q3 2024. The initiative appears to be effective.
Looking ahead, Meta plans to enhance the discovery of original content from creators, emphasizing the importance of showcasing new posts to audiences as they go live.
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