A study shows that pets, particularly dogs, are becoming more trustworthy social media influencers than humans. Researchers from the University of Strathclyde found that fictional ads featuring âpetfluencersâ consistently outperformed those with human influencers. Dogs exude genuine joy and excitement, offering authenticity that resonates with audiences weary of polished influencer content. This trend signifies a shift towards more earnest marketing strategies, revealing that people emotionally connect more with pets, which positions them as powerful assets in advertising endeavors.
According to a study published in the Journal of Advertising Research, the internet's most influential stars might just be covered in fur and walk on four legs.
Petfluencers offer distinct advantages compared to human social media influencers. They're perceived as more genuine and sincere.
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