"Snap is sweetening the deal for advertisers willing to buy space inside users' chat feeds. It's been nearly a year since the company rolled out the new ad placement - pitched by CEO Evan Spiegel as a way to make "the core functionality of Snapchat accessible to advertisers". Since then, Snap has been working to make that promise stick, and is now offering incentives in an effort to drive adoption for the placement."
"Advertisers can get a 25% discount on these buys, capped at $75,000. The catch: newer or lower-spending advertisers need to commit at least $50,000, while more established buyers have to spend $200,000 to qualify, according to a slide from a recent pitch deck, which Digiday has seen. Though no set timeline for this incentive was listed. There are other limits too: one coupon per brand, with a maximum of three per portfolio."
Snap introduced ad placements inside users' chat feeds and is now offering incentives to drive advertiser adoption. Advertisers can receive a 25% discount on chat-feed buys, capped at $75,000, with qualification thresholds: $50,000 minimum for newer or lower-spending advertisers and $200,000 for established buyers. The offer includes limits of one coupon per brand and up to three per portfolio, can apply to live or new campaigns, and does not require a multi-cell test. Snap promoted Sponsored Snaps at recent Performance Summit events while not disclosing which advertisers have accepted the incentive.
Read at Digiday
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