The HOOOP Collective has partnered with The GoodNet to create India's first ESG Media Index, which will serve as a framework for brands to evaluate media investments based on sustainability and purpose. This collaboration aims to provide transparent tools for optimizing campaigns while ensuring alignment with ESG principles. Factors like carbon emissions, media waste, and ethical standards will be assessed, empowering companies to make informed decisions that benefit both their brand and the environment. The initiative promises a measurable impact in the growing Indian economy focused on sustainability.
At The HOOOP Collective, we're not just advocating for better media-we're building a better future for our ecosystem through responsible media investment practices.
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