#media-investments
#media-investments

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Netflix is quietly searching for a video podcast lead as it chases YouTube

Netflix is searching for an executive to lead its video podcast efforts as part of a strategy to grow in video podcasting, competing with YouTube.

Podcast

fromDigiday

2 weeks ago

Google's YouTube overtures gain traction among marketers refocusing on brand investments

YouTube is actively seeking to increase media investments from agencies and brand advertisers.

fromExchangewire

1 month ago

The HOOOP Collective & The GoodNet Partner to Launch India's First ESG Media Index & Marketplace - ExchangeWire.com

The HOOOP Collective and The GoodNet are launching India's first ESG Media Index to enhance sustainability in media investments.

Marketing tech

fromDigiday

4 months ago

WTF is attribution modeling?

Marketers utilize measurement frameworks like marketing mix modeling and attribution modeling to understand customer purchasing behavior.

fromExchangewire

9 months ago

SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media

SMRS partners with Cedara to measure and reduce carbon emissions across its organization and client media investments, emphasizing sustainability and net zero goals.