The article emphasizes the importance of combining traditional press release distribution with social media for effective product announcements. While press releases initially broadcast news to media outlets, social media takes on a crucial role thereafter, maintaining audience engagement. It enhances the reach of the news, breaks down information into digestible snippets, facilitates direct engagement with the audience, and generates ongoing traffic to the company's website. Social media is portrayed as a vital tool for extending the impact of announcements beyond their initial release.
Beyond the initial effect of a press release, social media serves as an amplifier, turning static announcements into ongoing conversations and engagement.
Social media allows companies to extend the reach of their press releases, ensuring that the news resonates with a broader and more engaged audience.
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