Threads has improved the ranking of links on its platform, as confirmed by Instagram's Adam Mosseri. This enhancement aligns with the launch of new features like multiple bio links and link analytics aimed at helping creators gain traffic to their external sites. This shift makes Threads a more favorable platform for creators looking to expand their audience and generate revenue. The evolution highlights the ongoing challenges social media platforms face in balancing user engagement with the need to support creators in driving traffic away from their services.
Mosseri noted that the ranking for posts containing links has been 'better' for over a month now, which indicates a system shift towards more favorable link visibility.
With the recent launch of multiple bio links and link analytics features, Threads aims to support creators in driving external traffic, making the platform increasingly attractive.
The complexity of social media platforms lies in balancing user engagement on their sites while enabling creators to utilize their reach for driving traffic elsewhere.
Comparatively, TikTok recently introduced clickable links for Stories, while LinkedIn's decision to eliminate hyperlinks from profiles reflects contrasting strategies in linking on social media.
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