YouTube is streamlining its ad promotion functionality by integrating the "Promote" option directly into the app, allowing creators to manage campaigns without leaving the platform. This will facilitate ad campaigns for shorts and videos directly from the main display, potentially attracting more users to spend on promotions. Additionally, YouTube aims to strengthen audience engagement by notifying Shorts viewers of new creator posts, thereby encouraging interaction without navigating away from the feed. These changes point towards an enhanced focus on creator support and viewer engagement.
Creators can use YouTube Promote ad campaigns to promote their shorts and VODs, or grow their business directly from YouTube or YouTube Studio, without needing to go to Google Ads.
If you're a creator who creates shorts and posts, now, your viewers may be able to see both pieces of content from the Shorts feed.
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