Bradley University's Big Idea competition winners are developing The Hunter System, an augmented reality game that doubles as a platform for local business marketing. Users participate in real-world events, while the app intertwines social interaction, allowing sharing of experiences through photos and videos. The model incentivizes user involvement by providing rewards, like coupons, for completing tasks related to local events. This innovation aims to not only engage users in interactive gameplay but also to support and promote local businesses through amplified event visibility.
"We decided, 'Well, people are interacting with these events in the real world, what if they could share these events?' That's where the social aspect came in."
"Maybe it's an open house. So, we push that event in the game where people and the users just come into that event."
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