During a recent business dinner in Panama, guests were encouraged to store their mobile phones in locked bags, promoting a phone-free experience. This approach resonated well with older attendees, while younger guests displayed significant cravings for their devices once the dinner ended.
Today, most of the time spent on Facebook and Instagram is on video, but do you think in five years we're just going to be sitting in our feed and consuming media that's just video? No, it's going to be interactive.