"My entrepreneurial journey began unexpectedly in my early forties after I was made redundant from a hedge fund, where I'd spent years developing a strategy. At that point, I had to choose between returning to the familiar world of finance or exploring something completely new. With some savings and a sense that it might be my last real shot at reinvention, I chose to take the leap into entrepreneurship."
"What really gave me an advantage wasn't just business school - it was my scientific training. Science taught me to structure complexity, think strategically and recognise patterns where others might see only chaos. Those skills proved invaluable in business, from managing negotiations to financial planning. More importantly, science taught me to make decisions based on rational analysis rather than emotion."
Dr Serge Santos transitioned from a hedge fund career to entrepreneurship in his early forties after redundancy, using savings and a willingness to reinvent. He applies scientific training to business, structuring complexity, recognising patterns, and favouring rational analysis over emotion. He treats entrepreneurship like a physicist treats a theory: methodically, patiently, and prioritising preparation over hope. He emphasises daily disciplined effort and aims to build enduring ventures. He has founded and scaled multiple companies across finance, engineering, and technology and positions mindset, culture, and resilience as core drivers of long-term success.
Read at London Business News | Londonlovesbusiness.com
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