"In an extended essay on X, founder and CEO Micha Kaufman said that AI was going to mean a fundamental rethink and that the 15-year-old freelance services bazaar is "going back to startup mode." "This transformation requires a painful reset, and as we make it, we will be parting ways with approximately 250 team members across the different departments, resulting in a smaller and flatter organization," he lamented."
""We need to go back to a startup mode, with speed and agility, a flatter organizational structure, and an AI-focused infrastructure and methodology." AI offered staff the chance to "liberate humans from manual and tedious tasks," he opined, and "unlock capabilities that were historically not possible or too expensive." Kaufman promised severance packages and extended health insurance to departing employees."
Fiverr will lay off approximately 250 employees, reducing headcount by roughly 30% as part of a strategic reset. The company will pivot to a modern, AI-focused infrastructure and adopt a flatter, startup-style organizational structure to increase speed and agility. The shift aims to automate mundane tasks, liberate humans from manual work, and enable capabilities previously too expensive or impossible. Departing employees will receive severance packages and extended health insurance. The announcement coincided with a share price around $23, far below the 2021 peak, and follows earlier internal warnings urging staff to automate up to 100% of routine tasks.
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