The Highs and Lows of My First Real Startup, CoLaunchly | HackerNoon
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The Highs and Lows of My First Real Startup, CoLaunchly | HackerNoon
"The 'aha' moment? I realised I'm not the only dev who sucks at marketing. We build cool apps. Then they just sit there. No launch. No reach. No traction."
"I built the MVP solo. Took about 1-2 weeks. Full-stack. Next.js 15, Tailwind 4, Drizzle ORM, Neon DB, OpenAI, Kinde auth, Resend, Stripe you name it."
"Let me be honest I didn't really have a launch strategy. I posted everywhere. Even got a little spammy (sorry internet). But it worked."
"After a couple of months, the signs were clear. People signed up. Played around. And then... nothing. No returning users. No community. Crickets."
CoLaunchly is a marketing tool designed for developers who struggle with effective app promotion. The creator built the MVP within 1-2 weeks using various modern technologies. Launching on Product Hunt garnered significant attention, achieving #4 Product of the Day and #2 Marketing Product of the Week, leading to over 300 users and $100+ in revenue. However, engagement dwindled after initial sign-ups; users failed to return or engage long-term, highlighting the challenges of sustaining user interest after launch.
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