Entrepreneurs often face numerous decisions daily, yet they are frequently presented with binary choices that limit their options. The article argues that adopting a 'multiple-choice thinking' approach can foster more creativity and potential growth. By reframing decisions to consider various alternatives instead of falling into the 'either/or' trap, entrepreneurs can uncover better solutions. This practice helps mitigate decision fatigue and paralysis, allowing for more innovative and effective decision-making.
Business decisions rarely include only true-or-false options. They're more like multiple-choice questions.
The average U.S. consumer is faced with making 35,000 decisions a day.
If we limit ourselves to two options, we miss out on creative solutions and opportunities for growth.
Either/or thinking is convenient but rarely leads to the best solution.
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