For years, startups have been advised to focus on a single feature before expanding, a strategy endorsed by influential figures like Paul Graham and Sam Altman. However, the increasing complexity of customer needs suggests that this narrow approach may not suffice. Parker Conrad introduces the idea of the 'compound startup,' which builds multiple interconnected products from the start. This model is designed to fulfill comprehensive business requirements, providing a cohesive experience rather than forcing users to stitch together separate tools. Companies like Rippling and april demonstrate this approach by creating fully integrated suites tailored to various user scenarios.
Conventional startup wisdom favors a single killer feature, but in today's complex landscape, customers demand integrated solutions that address multiple interconnected problems.
The compound startup model allows businesses to build multiple integrated products from day one, aiming to create cohesive systems rather than addressing isolated challenges.
Collection
[
|
...
]