"After deflecting the U.S. Justice Department's attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on its abusive tactics in digital advertising. The trial scheduled to begin Monday in an Alexandria, Virginia, federal court will revolve around the harmful conduct that resulted in U.S. District Judge Leonie Brinkema declaring parts of Google's digital advertising technology to be an illegal monopoly."
"Google and the Justice Department will spend the next two weeks in court presenting evidence in a "remedy" trial that will culminate in Brinkema issuing a ruling on how to restore fair market conditions. Although the judge hasn't set a timetable for making that decision, it's unlikely to come down before the end of this year because additional legal briefs and courtroom arguments are expected to extend into November before Brinkema takes the matter under submission."
U.S. District Judge Leonie Brinkema declared parts of Google's digital advertising technology an illegal monopoly after finding conduct that stifled competition and harmed online publishers. A remedy trial in Alexandria, Virginia will present evidence on how to restore fair market conditions and could require divestitures of portions of Google's ad technology. Additional legal briefs and courtroom arguments are expected into November, making a ruling unlikely before year-end. Google will appeal the monopoly finding after the remedy is set, with appeals barred until then. The case threatens Google's 17-year ad stack that generates most of Alphabet's services revenue and sustains thousands of websites.
Read at Cbsnews
Unable to calculate read time
Collection
[
|
...
]