European Commission fined Google €2.95 billion for abusing its dominant advertising-technology position and ordered remedies, potentially including forced divestiture.
EU Fines Google $3.5 Billion & Must Divest Part Of Ad Business
The European Union fined Google €2.95 billion, ordered divestiture of ad-tech assets, and demanded an end to self-preferencing and conflicts of interest.
The witnesses include a mix of representatives from companies harmed by Google's monopolistic practices. There will be publishers, SSPs and ad servers speaking at the trial, along with The Trade Desk, Google's main buy-side rival.