"YouTube continues to be a dominant force in advertising and entertainment, but the disruption from generative artificial intelligence spares no company. In a memo to staff Wednesday, YouTube CEO Neal Mohan cited the disruption and opportunity of AI as a reason to restructure the video platform, with the executive creating a new reporting structure for the company's product teams, and rolling out a voluntary employee buyout program, offering severance to any YouTubers that may want to leave the company."
"Going forward YouTube will have three product organizations, with the top executive from each reporting directly to Mohan. Subscription products will be led by Christian Oestlien and include oversight of YouTube TV, YouTube Premium, YouTube Music, Primetime Channels and other business lines; Viewer products, led by Johanna Voolich, which will focus on the YouTube mobile and living room apps, trust & safety, YouTube Kids, search infrastructure and other key areas; and creator and community products, which will be focused on supporting creators, including through YouTube Shorts and its generative AI tools. YouTube is expected to bring in a new leader for that organization."
""I do think creation is an area where AI will help enormously by making the process easier, by making it more efficient faster, and also by making it more powerful. In that sense, my sort of vision around AI is it's AI in service of human creativity, it r"
YouTube is restructuring its product organization into three teams with top executives reporting directly to the CEO. Subscription products will cover YouTube TV, YouTube Premium, YouTube Music, Primetime Channels and related business lines under Christian Oestlien. Viewer products under Johanna Voolich will focus on mobile and living room apps, trust & safety, YouTube Kids and search infrastructure. A creator and community products group will support creators, Shorts, and generative AI tools with a new leader to be hired. A voluntary employee buyout program is being offered; no roles are being eliminated at present, though buyouts can precede future cuts.
Read at The Hollywood Reporter
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