The Jet2holiday ad campaigns feature a catchy phrase and promise discounts of £50 per person on vacations. The ad, which uses the song "Hold My Hand" by Jess Glynne, has become viral with over 4 million views. The voiceover artist Zoë Lister reported positive global responses, even from regions the company does not operate in. The ad has increased name recognition for Jet2holidays, which provides vacation packages inclusive of flights and hotels across numerous popular European destinations.
The memorable catchphrase is thanks to an ad run last year by British airline Jet2 and its travel operator, Jet2holidays. In it, the low-cost company touts its deals over the tune of singer Jess Glynne's hit "Hold My Hand," promising travelers can save "£50 per person" and delivering the now-famous line.
Following her Jet2 fame, Lister said the video has sparked positive comments from around the world, including in many markets the company doesn't even operate in.
The commercial's popularity has also had another effect: the name recognition of Jet2holidays has been growing.
For its part, the tour operator offers vacation packages inclusive of flights and hotels throughout Europe and beyond, often at a discounted rate.
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