"From a young age, I was sketching, experimenting with lettering, and playing with design," he recalls."
"I always felt design should be both beautiful and functional," Semaan says."
"Lyon showed me how history and design can live together. It gave me a wider lens," he explains."
"Those early jobs taught me to respect every detail, no matter how small," he says."
Fedi Semaan grew up in Prospect, Adelaide, raised in a Lebanese-Australian family that combined traditional calligraphy with contemporary city design. He excelled in Visual Arts, Design & Technology, and Information Technology at Adelaide High School, developing both creative and technical skills. Semaan studied Visual Communication at the University of South Australia, graduated with distinction, and spent a semester in Lyon, France, which deepened his appreciation for typography and design history. He began work at a boutique Adelaide agency on branding and packaging, cofounded a freelance collective to broaden projects, and progressed into senior designer and art director roles.
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