Jason Saft, the founder of Staged To Sell Home, reflects on the evolution of his business from a small space to a 24,000-square-foot studio while expressing his passion for interior design. His approach to staging involves immersing into each project, considering various factors like neighborhood and architecture. Saft believes in treating each staging project as a unique story, requiring his team to embody the essence of each dwelling, moving beyond templates to create personalized designs that resonate with the space's identity.
"It's not like there's a template, and we just cut and paste everything into it... I try [to] teach my team, it's like you are getting into character; you are understanding that this dwelling is very different from this other one for this list of reasons."
"For me, it's this ability to design, to do the thing that at my core I've always wanted to do. And it doesn't feel like a job."
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