Activision is altering its marketing for Call of Duty: Black Ops 7 by withholding pre-release details to create anticipation, akin to the surprise album drop by singer Beyonce. Marketing chief Tyler Bahl indicated that instead of typical promotional practices, the aim is to engage players in an unexpected manner. The announcement trailer was revealed during Microsoft's Xbox Games Showcase, and set in 2035, Black Ops 7 promises an innovative gaming experience. This installment will also mark back-to-back releases of Black Ops games for the first time in the franchise's history.
Activision is taking a unique marketing approach for Call of Duty: Black Ops 7, with a strategy similar to Beyonce's surprise album drop, holding back pre-release information.
The aim with Black Ops 7's marketing is to do something different by providing minimal pre-promotion and delivering content to players unexpectedly.
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