""At least for right now, that's how I see it. It's going to evolve whether you're on board with it or not, so I want to be at the forefront of helping to guide how that goes and how we use it,""
""I think if we don't embrace it, I think we're selling ourselves short.""
""I think as leaders in the video game industry it is on us to figure out not just can we do it with AI, but should we? And it's a case-by-case type of decision making process and what's true for game X might not be true next year for game Y,""
""human story that is based on human experiences.""
AI functions as a tool that augments human creators rather than replaces them. The technology will evolve regardless of adoption, so leadership should guide its integration and usage. Generative techniques and procedural tools have already been used for decades, exemplified by SpeedTree populating foliage in 2006's The Elder Scrolls IV: Oblivion. Generative AI could represent the next evolution of asset creation, but technical capability does not imply ethical or design suitability. Adoption decisions should be made case-by-case, as what suits one game may not suit another. Human developers remain necessary to originate ideas and human-centered narratives, such as God of War's human story.
Read at GameSpot
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