Warner Bros. has announced 'Block Party' screenings for the Minecraft movie, encouraging fans to actively participate by singing, cheering, and enjoying the experience. This initiative comes after mixed reviews and notable box office success, with over $800 million earned. The aim is to create an engaging, fun environment without promoting chaos such as throwing popcorn. The 'Block Party' showings are intended to keep the film in theaters longer amidst tough competition from upcoming releases, highlighting Warner Bros.' strategy to draw larger audiences.
Warner Bros. Pictures and Legendary Pictures invite fans back to the theater to experience A Minecraft Movie together in a whole new way! You know the moments. You know the lines.
WB isn't telling fans to toss popcorn around or destroy the theaters... it's just providing people with some showings where you'll be free to scream, yell, cheer, laugh, talk, and dance around.
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