"I’ve been building an XR app for a real-world ad blocker using Snap Spectacles. It uses Gemini to detect and block ads in the environment. It's still early and experimental, but it's exciting to imagine a future where you control the physical content you see."
"The app works on Snap's fifth-generation AR 'Spectacles' and leverages Google's Gemini AI to identify and block billboard ads and brands in the real world."
Google is ramping up its efforts to combat ad blockers on YouTube, leading to a continuous struggle between the platform and users bypassing ads. Amid this backdrop, Belgian engineer Stijn Spanhove has created an augmented reality (AR) application that blocks advertisements in real-life environments using Snap's Spectacles. The app, which integrates Google's Gemini AI, replaces visible ads with a red square and the company's name, indicating an innovative direction for content control in the physical space. Although still in its early stages, the app represents a significant leap in user agency over exposure to advertising.
Read at Windows Central
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