The wine world is often viewed as traditional, serious and complex, but Jam Shed recognizes consumers are looking for brands who can deliver enjoyment and fun, free from constraints and rules and helping to keep things simple.
The brand isn't afraid to go against the grain, celebrating how it stands out with its unapologetically different attitude, which goes against category conventions.
Jam Shed's marketing strategy aims to recruit non-traditional wine drinkers by offering fruity flavors and a playful approach.
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