#activation

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#advertising #automation #ai #planning #retail-media #point-of-sale #conversion-marketing #onboarding
Marketing tech
fromExchangewire
6 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromThe Drum
2 months ago

Conversion, retail, and activation are replacing creative-centric marketing

Growth now depends on conversion environments and retail-connected activation at point of sale rather than solely on creative or above-the-line awareness.
fromMedium
3 months ago

Fixing Mintlify's Onboarding

Sam's issue: "After I signed up it made a git repo with no explanation and the only next step it suggested was to connect my domain, after that is done... what do i do?" This classic. No context, no guidance, no next steps. The industry data shows what's at stake: 77% of users abandon apps within 3 days (Source: Andrew Chen, a16z) Top-quartile onboarding achieves 2.5x higher customer lifetime value (Source: McKinsey) Getting users to their "aha moment" quickly is critical for retention
UX design
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