Snap Touts New Ad Formats And 'Simple Snapchat' - 10M Users Trial Growth-Driving Feature - Meta Platforms (NASDAQ:META), Snap (NYSE:SNAP)
Snap Inc. reported strong growth in daily active users and revenue, along with promising results from its new ad formats and 'Simple Snapchat' redesign.
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.