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YouTube has put traditional media companies like Disney and Netflix on watch, grabbing the top spot in share of TV viewing among media companies for months running. But the Google platform is far from done. "It's still early days," Kurt Wilms, senior director of product, told Business Insider in an interview on Tuesday. "Especially with Gen Z." "YouTube's always known that creators are the lifeblood of what people want to watch, and I think it's flattering that other streamers are figuring that out and talking to creators, too," he said.