fromBusiness Matters2 weeks agoHow to Optimize Your Instagram Ad Spend for Maximum ROISuccess on Instagram requires optimizing ad spend and setting clear goals to achieve the best ROI.
Marketing techfromAdweek2 months agoAmazon Drops New Interactive and Contextual CTV Ad FormatsAmazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
Mobile UXfromSearch Engine Roundtable3 months agoGoogle Testing New Shopping Ads DesignGoogle is experimenting with a new shopping ads design to improve the visual layout.
fromThe Drum9 months agoAs spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formatsThe lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.