Marketing techfromObserver5 days agoGoogle Faces Losing Temu and Shein Ad Revenue Due to China TariffsAlphabet's business model has protected it from tariffs, reporting significant revenue and profit increases in Q1 2025.
Media industryfromModern Retail1 month ago'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiationsIncreasing ad spend in retail media networks prompts concerns about transparency in negotiations.Advertisers are pulling back due to perceived unfair negotiation processes.
fromAdExchanger7 months agoMarketing techTalking CTV Transparency (And The Lack Thereof) With Samsung | AdExchangerFAST channels are gaining popularity, but ad buying transparency remains a challenge.Advertisers increasingly prefer direct buying for better access to data.
Media industryfromModern Retail1 month ago'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiationsIncreasing ad spend in retail media networks prompts concerns about transparency in negotiations.Advertisers are pulling back due to perceived unfair negotiation processes.
fromAdExchanger7 months agoMarketing techTalking CTV Transparency (And The Lack Thereof) With Samsung | AdExchangerFAST channels are gaining popularity, but ad buying transparency remains a challenge.Advertisers increasingly prefer direct buying for better access to data.
Marketing techfromEMARKETER1 month agoGoogle's sway over search continuesGoogle holds a commanding 87.3% of US search referral traffic, making its dominance clear.
PodcastfromRAIN News2 months agoPodcast ad spend +19% - benchmark metrics from Magellan AIPodcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.The report highlights the stability of top advertisers, with many consistent names from previous quarters.
Media industryfromZacks Investment Research2 months ago3 Red-Hot Stocks to Acquire From a Prospering Internet IndustrySolid demand for digital offerings drives growth in the Zacks Internet - Content industry, despite significant macroeconomic challenges.
MarketingfromMarketing Dive3 months ago10 marketing predictions for 2025 as new era of productivity dawnsMarketing is projected to surpass $1 trillion in global ad spending in 2025 despite challenges for marketers.Marketers must focus on efficiency and aligning with consumer values amidst a challenging landscape.
fromDigiday4 months agoMarketing2024 was a trillion dollar year that signals slower days aheadAd spending is forecasted to grow slowly in 2025 after a post-pandemic boom, emphasizing caution in the advertising industry.
fromDigiday5 months agoMarketing techMedia Briefing: Publishers' Q4 programmatic ad businesses are in limboPublishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.
fromEMARKETER6 months agoMarketing techInstagram sees drop in publisher engagement, ad spendInstagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.Publishers are investing more in original content creation for Instagram despite overall decline.The rise of WhatsApp Channels presents new opportunities for engaging audiences.
fromDigiday5 months agoMarketing techMedia Briefing: Publishers' Q4 programmatic ad businesses are in limboPublishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.
fromEMARKETER6 months agoMarketing techInstagram sees drop in publisher engagement, ad spendInstagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.Publishers are investing more in original content creation for Instagram despite overall decline.The rise of WhatsApp Channels presents new opportunities for engaging audiences.
MarketingfromDigiday5 months agoInfluencer spending increases in Q4 after election blackout as brands integrate channels, commerceMarketers anticipate rising influencer marketing ad spending post-election despite economic pressures.
fromEMARKETER7 months agoMarketingAd agencies warn of retail media's "diminishing returns"Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.