#ad-tech-infrastructure

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#ai-driven-advertising #orchestration #creative-media-integration #aws-rtb-fabric #real-time-bidding
Marketing tech
fromExchangewire
14 hours ago

Q&A with Oz Etzioni, CEO and Co-Founder, Clinch

Orchestration is essential because AI-driven scale exposes cracks in ad tech infrastructures; creative and media must be integrated to avoid workflow collapse.
Marketing tech
fromDigiday
3 months ago

Amazon's next frontier in advertising: the cloud infrastructure it runs on

Amazon launched AWS RTB Fabric, a managed cloud network and RTB Broker to run programmatic advertising with single-digit millisecond latency and dramatically faster integrations.
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