Marketing techfromExchangewire1 day agoThe Evolution of SSPs & DSPs: Are We Headed for a Converged Future?The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
fromAdExchanger11 months agoMarketing techPubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchangerSupply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.