#advertising-measurement

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Marketing tech
fromDigiday
4 hours ago

Ads are coming to Best Buy stores - including on entrances, walls and checkout counters

Best Buy will sell 30-day in-store takeover packages allowing brands to dominate store interiors and exteriors while adding measurement and self-service ad-reporting features.
Marketing
fromThe Drum
1 month ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
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