#advertising-partnerships
#advertising-partnerships

[ follow ]

RAIN Notes: December 23

Podcast industry leaders and AI systems produced notable predictions; an AI (ManticAI) ranked eighth in a forecasting challenge; DAX renewed its LiveOne ad partnership.

fromVariety

1 month ago

Amazon Inks iHeartMedia Deal for Programmatic Ads, Expanding Push Into Audio

Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities,

Marketing tech

fromAdExchanger

4 months ago

For Roku, Upfronts Have Become A 'Full Yearlong Marketplace' | AdExchanger

Roku's video advertising business has been booming, with video advertising growth surpassing overall platform revenue during the second quarter, reflecting a robust demand diversification strategy.

E-Commerce

fromModern Retail

6 months ago

Social platforms like Reddit and Pinterest are striking more retail media partnerships

Advertising executives say this new spin on retail media is the next logical step for companies building out ad businesses, such as Instacart and CVS.