Roku has been playing ads for itself instead of hold music before its earnings calls as its video advertising business has experienced significant growth, surpassing overall platform revenue. The company reported a 15% increase in overall revenue, reaching $1.1 billion, with platform revenue up 18% year-over-year. This growth is attributed to a diverse platform revenue strategy and the introduction of the Roku Ads Manager, which has proven beneficial for small and medium-sized businesses. Roku continues to enhance partnerships with various advertising platforms to further drive revenue growth.
Roku's video advertising business has been booming, with video advertising growth surpassing overall platform revenue during the second quarter, reflecting a robust demand diversification strategy.
Overall revenue rose 15% in the quarter to $1.1 billion, contributing to Roku turning a profit in Q2, following an 18% year-over-year increase in platform revenue.
The RokAds Manager has attracted a variety of small and medium-sized businesses, with the self-serve market estimated to be worth over $60 billion, aiding in revenue growth.
Roku is strengthening partnerships with DSPs, SSPs, and measurement providers to enhance its advertising strategy, customizing each deal to fit its buyers' technology needs.
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