#video-advertising

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fromExchangewire
2 months ago

IAB Europe's 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses 100bn (84.2bn) for the First Time - ExchangeWire.com

Social media and video advertising are key growth drivers in the 2024 European digital advertising landscape.
#linkedin
fromExchangewire
2 months ago
European startups

Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple's App Store Control; EU Takes Action Against Member States - ExchangeWire.com

Marketing tech
fromDigiday
5 months ago

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
fromExchangewire
2 months ago
European startups

Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple's App Store Control; EU Takes Action Against Member States - ExchangeWire.com

Marketing tech
fromDigiday
5 months ago

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
more#linkedin
fromMarketing Dive
2 months ago

Inside Universal Ads' plan to reach the next 100K buyers of TV ads

Universal Ads aims to simplify premium TV advertising for small and medium-sized businesses transitioning from digital to television.
fromAdweek
3 months ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
Marketing tech
fromExchangewire
4 months ago

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.
fromExchangewire
4 months ago

Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.com

People are consuming a great deal of content nowadays, across a variety of different services. Alongside an increasing supply of content for consumers, we also have many new advertisers and buyers entering the arena.
Media industry
Marketing tech
fromExchangewire
5 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Consumers overwhelmingly prefer contextually relevant ads, emphasizing the importance of privacy alongside relevance in advertising experiences.
fromExchangewire
6 months ago

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
#programmatic-advertising
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fromDigiday
7 months ago

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising has entrenched itself as a critical part of marketers' toolkits. Ninety-eight percent of our respondents report that video advertising is essential for engaging their target audiences effectively.
Marketing
fromExchangewire
8 months ago

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Justin Taylor emphasizes that advertisers can fully leverage the evolving landscape of video by embracing new formats, enhanced targeting, and integrated platforms to optimize their media strategies.
Marketing
fromSocial Media Today
8 months ago

Google Announces New Shorts-Focused Video Ad Options

"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."
Marketing
Marketing
fromDigiday
9 months ago

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.

Amazon is increasingly focusing on video advertising, emphasizing its substantial audience reach in the U.K. market. This strategy significantly impacts viewer monetization.
fromDigiday
10 months ago

How brands are leveraging holistic video to drive full-funnel performance

"Holistic video connects advertisers with consumers throughout their entire day or purchase journey, using video creative and placements as the primary medium," said Eric Kretzer, director of O&O streaming ads at Amazon Ads. "So that's not only in-stream video ads as they're watching their favorite content, but also experiencing video ads the moment they turn on their streaming device or seeing a branded video on Amazon.com during the shopping experience."
Marketing
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