#audience-insights

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Marketing tech
fromAdExchanger
1 week ago

Dentsu's Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life | AdExchanger

Carat partners with Vurvey Labs to utilize AI-driven video surveys for improved audience insights, reducing the need for in-person interviews.
fromTechCrunch
1 week ago

Threads adds improved content performance metrics for creators | TechCrunch

Users can now see more detailed information in the platform's 'Insights' dashboard, allowing them to better understand how their posts are performing and where their content is getting discovered.
Digital life
Film
fromInsideHook
1 month ago

Young Men Prefer Strong Female Characters in Movies

Younger male viewers prefer nuanced storytelling over action-packed films.
Marketing tech
fromThe Verge
1 month ago

TikTok will give advertisers even more data on trends and users

TikTok is enhancing its advertising capabilities with AI-powered tools for tailored content.
#email-marketing
fromAWeber
2 months ago
Online marketing

Best Time to Send a Marketing Email: Optimizing Your Email Campaigns for Maximum Engagement

fromAWeber
2 months ago
Online marketing

Best Time to Send a Marketing Email: Optimizing Your Email Campaigns for Maximum Engagement

more#email-marketing
Media industry
fromMarketing Dive
2 months ago

Linear ad spend grew in Q1 despite economic uncertainty: iSpot

Despite a decline in linear TV ad impressions, ad spending increased, indicating smarter advertising strategies are being employed.
Marketing tech
fromDigiday
3 months ago

The state of audience data monetization: Evolving strategies for identity, privacy and revenue

Publishers must enhance their customer relationship practices to effectively monetize their data assets in a changing advertising landscape.
Podcast
fromPodcaster News
4 months ago

Veritonic Unveils Pioneering Audience Insights To Deliver Accurate, Scalable Podcast Content - Podcaster News

Veritonic's Audience Insights solution offers accurate and actionable audience data for the podcast industry, addressing reliability and cost challenges.
fromForbes
5 months ago

Council Post: How To Use Data To Drive Advertising Decisions And Increase Conversion Rates

Effective use of data in advertising involves clear goals, focused metrics, audience insights, and tailored strategies across different platforms.
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