fromLondon Business News | Londonlovesbusiness.com
2 weeks agoHow data is changing the business of sports and fan engagement - London Business News | Londonlovesbusiness.com
Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves.
Data science