fromThe Drum1 month agoUM Malaysia's Sue-Anne Lim shares media tips: Don't sell ad space - build your brandWe took a hard look at ourselves, stripped out what no longer served us, and rebuilt the agency with sharp focus.Marketing tech
Marketing techfromDigiday1 month agoWPP's clients see Mark Read's exit as both a risk and an opportunityClients are reconsidering leaving WPP after Mark Read's exit, signaling a potential shift in the agency's approach.
fromThe Verge1 month agoThe Trump administration appears to be planning its own chatbotThe Trump administration is advancing the AI.gov initiative, aimed at leveraging AI for government transformation, despite ongoing controversies and evolving leadership.Artificial intelligence
fromCreative Boom1 month agoBrandon drops the agency speak with new identityBrandon has rebranded to emphasize its transformation into an insight-led growth engine and to align its identity with its evolving services.
fromDigiday4 months agoMedia buying briefing: Havas' cookieless solution has become key link in its operating modelAgency holding companies are shifting towards more integrated operating models that enhance their market strategies and client engagement.