#agency-transformation

[ follow ]
Marketing tech
fromDigiday
3 days ago

WPP's clients see Mark Read's exit as both a risk and an opportunity

Clients are reconsidering leaving WPP after Mark Read's exit, signaling a potential shift in the agency's approach.
fromCreative Boom
1 week ago

Brandon drops the agency speak with new identity

We build brands that don't just show up, we shake things up. We challenge. We push. We break things on purpose.
Marketing tech
fromDigiday
2 months ago

Media buying briefing: Havas' cookieless solution has become key link in its operating model

“The system itself takes audience attributes and cohorts based on things like media behavior, demographics and psychographics and matches them with individuals using an AI ‘propensity model.’”
Marketing tech
[ Load more ]