Apple
fromMacworld
4 days agoApple's obsession with ads is destroying the iPhone
Apple will expand App Store search ads in March, adding multiple paid slots (UK, then Japan, then others), boosting revenue while eroding user trust.
Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went on to put them in Apple News, Stocks, and, as of this year, Apple Maps. But now it appears to have run out of new places to put ads, because it's going back to the App Store for another round.
Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year. Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.