#audience-overlap

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#google-ads #cross-campaign-metrics #reach-measurement #retail-media-networks
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ads Overview Cross Campaign Metrics

Google Ads overview includes a cross campaign metrics chart showing campaign overlap of awareness/action, unique visitor counts, and total cost to assess expanded reach.
E-Commerce
fromDigiday
1 month ago

Ferrero's Danielle Sporkin breaks down the reality behind retail media's full-funnel promise

Advertisers question retail media networks' full-funnel value due to audience overlap and national scale despite retailers expanding inventory through social and streaming partnerships.
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