#audience-trust

#audience-trust

It's an efficient way to get information, and it lives in a space that combines many information sources. Social feeds are places where audiences can get updates about the many facets of their life - community events, road closures, upcoming local issues, updates from friends and family, advice for working more efficiently - in one place, making it especially ripe to soak in new information.

Hello and welcome to Modern CEO! I'm Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning.

I've been in that room a hundred times. The lights are dimmed and the "big idea" is revealed to a round of applause. It's bold, beautiful and expensive. And just before lunch, someone says: "Okay, let's bring in comms to get a press release out and prep for any negative feedback." In that moment, the comms team isn't a creative partner. They're the airbag. The risk-mitigation function brought in to protect an idea they had no hand in shaping.

In fact, a recent report on the use of AI in news media from the Reuters Institute showed a pretty clear pattern of audiences' trust declining the more AI was used in the journalistic process. Only 12% of people were comfortable with fully AI-generated content, increasing to 21% for mostly AI, 43% for mostly human, and a respectable (but, notably, not amazing) 62% for fully human content.