Why Leaders Can't Fake Authenticity In The Age Of Social Media
Authentic branding builds lasting trust; aura farming and AI-generated personas may capture attention but undermine credibility and long-term engagement.
Guys, I Think We All Need To Try A Little "Aura Farming"
Deliberately performing curated behaviors—'aura farming'—cultivates a desired vibe, helps form habits, and functions like manifestation or 'fake it till you make it'.