Social media marketingfromThedrum11 hours agoThe Commoditisation of Influencer MarketingInfluencer marketing faces commoditisation; shift from quantity to authentic, strategic partnerships is needed to restore trust and deliver long-term value.
Video gamesfromExchangewire6 months agoHow Partnerships Create More Authentic Brand Experiences in GamingCross-media collaborations like Squid Game 2 and Call of Duty can create authentic brand experiences and redefine storytelling in gaming.