#b2b-advertising

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fromFood & Beverage Magazine
4 days ago

Why Food & Beverage Magazine Is Leading the AI-Driven Marketing Revolution - Food & Beverage Magazine

Using advanced first-party data collection and real-time content analysis, the magazine creates advertising environments where every placement is strategically positioned for maximum impact. This isn't just about showing ads to the right people; it's about presenting them at the precise moment when the audience is most receptive and within editorial contexts that naturally complement the advertiser's value proposition. The results speak for themselves.
Marketing tech
fromThe Drum
5 days ago

Small business, big media: how Intuit is rewiring commerce for the B2B age

A new force is at play - one that sits in the blind spot of most marketers despite its sheer scale: small businesses. Small businesses make up 99% of all US companies and account for more than 51% of GDP. Collectively, they generate around $6tn in revenue and employ almost half the US workforce. In other words, if small businesses were a nation, it would be the world's third-largest economy.
Marketing
Marketing tech
fromExchangewire
3 weeks ago

CTV Campaign Drives Strong Engagement for Thoughtworks, Delivering Significant Uplift in Clicks

Teads and Thoughtworks used CTV advertising with AI-driven contextual targeting and premium full-screen placements to reach 200,000+ users and boost B2B engagement.
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Marketing tech
fromThe Drum
3 months ago

The ANA's 72-hour AI challenge: How EY, Plante Moran & Spectrum Reach made TV history

AI-driven marketing can drastically reduce campaign launch time from weeks to mere days.
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