#b2c-marketing

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fromForbes
2 months ago

Why B2B And B2C Marketing Are Starting To Look A Lot Alike

B2B and B2C marketing are merging, focusing increasingly on human connections rather than just sales tactics.
Marketing tech
fromMarTech
4 months ago

How B2B and B2C brands adopt genAI - same tech, different strategies | MarTech

Generative AI adoption varies greatly between B2B and B2C due to their differing buyer dynamics.
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