#beauty-retail

#beauty-retail

If you're feeling anxious about the economy, you're not alone. Consumer confidence is at its lowest in more than a decade. Americans are worried about inflation, a possible recession, and job security-and that anxiety is reshaping how they spend. Even high earners are pulling back. Households are cutting big-ticket indulgences like vacations, fine dining, and designer fashion and redirecting spending toward essentials like groceries and personal care.

E.l.f. Cosmetics wants to inject more performance into its Twitch advertising with the new in-stream shoppable integration. The capability is powered by Amazon Ads, allowing E.l.f. to draw on the e-commerce giant's troves of retail media data to better target and measure campaigns. The timing aligns with the gear up to the holiday season, a critical sales window for retail brands.